A BRIEF SUMMARY

Strategy and cultural intelligence leader with 13+ years translating audience, cultural, and platform signals into brand and marketing strategy. Currently Head of Social Strategy & Insights at Monks, leading global work across Google and YouTube. Previously at Cashmere, where I helped establish Taco Bell’s first Culture AOR, led the Cannes-winning Google Pixel #PixelDanceOff, and launched the LA28 Olympics with athletes, creators, and cultural voices. My work has always focused on helping brands move with culture, not just within channels.

A BRIEF HISTORY

I started college as a Biochem major, determined to be a surgeon. Then, during a chance New Year’s Eve meeting with shoe designer Jeffrey Campbell, I was offered an interview that changed my life. Within weeks I was working in social media, launching campaigns that blended creativity and strategy, and I never looked back.

I’ve always said my brain is 51% analytical and 49% creative. Strategy and insights gave me the perfect outlet to use both—first in fashion and entertainment, then expanding into QSR, music, sports, and tech. What started as a chance encounter has become a career spent building cultural moments, creator-led campaigns, and strategies that connect brands with communities in meaningful ways.

LET’S TALK

Email: ashlynwhit@gmail.com
LinkedIn: Ashlyn Whittington