A BRIEF SUMMARY

Strategic & creative leader with 13+ years of experience shaping social, influencer, and cultural marketing. Currently Head of Social Strategy & Insights at Monks, leading global work across Google and YouTube in music, gaming, creators, and beyond. Previously at Cashmere, where I helped establish Taco Bell’s first Culture AOR, led the Cannes-winning Google Pixel #PixelDanceOff, and launched the LA28 Olympics with Olympians, creators, and cultural icons. My work has always been about moving brands through culture, not around it.

A BRIEF HISTORY

I started college as a Biochem major, determined to be a surgeon. Then, during a chance New Year’s Eve meeting with shoe designer Jeffrey Campbell, I was offered an interview that changed my life. Within weeks I was working in social media, launching campaigns that blended creativity and strategy, and I never looked back.

I’ve always said my brain is 51% analytical and 49% creative. Social and cultural strategy gave me the perfect outlet to use both—first in fashion and entertainment, then expanding into QSR, music, sports, and tech. What started as a chance encounter has become a career spent building cultural moments, creator-led campaigns, and strategies that connect brands with communities in meaningful ways.

LET’S TALK

Email: ashlynwhit@gmail.com
LinkedIn: Ashlyn Whittington